TRESEMMÉ BONDPLEX

POWERFUL BONDS

The story simplifies the structure of a hair cuticle into a bionic skeleton, giving the consumer a direct understanding of bonds in their hair. Copy focused on delivering the efficacy of Tresemmé Bondplex right at the core, resulting in powerful benefits that rejuvenate damaged hair.

Market
India, Southeast Asia

Year
2023

  • The brief was to educate consumer on the importance of hair bonds by simplifying sophisticated science.

  • Education about bonds and the causes of bond breakage are done across social media strategy and video storytelling.

  • Copy focused on strong, empowering language that focuses on enhancing the consumer’s confidence in fortifying the foundations of weakened hair.

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