ACUVUE DEFINE

LILAC & LATTE

THE BLOOM OF LILAC

In the exotic lands filled with purple geography, hidden underwater amongst amethyst crystals lies a magical plant that births the coveted Lilac define lens.

Market
Southeast Asia

Year
2023

Out Of This World.

The copy uses language to describe the mysterious allure of a woman. It transports the target consumer into the birth of a violet fantasy, a whimsical journey full of fascination awaiting to be realised by the potential lens wearer herself.

  • The brief was to deliver spots for the product launch of Lilac and Latte coloured lenses.

  • Leveraging on the creative identity previously created for Define, the copy and visual tonality continues in the route of fantastical nature.

  • The result is a stunning continuation of artistry that combines the beauty of visuals and prose to deliver Define's ultimate promise: Quality Beauty.

THE BIRTH OF LATTE

Down to earth, understated, and hidden away in the heart of the sacred grounds births a strong and impressionable Latte lens.

Formidable Strength.

The strength and boldness of a woman are contained within the copy, directing the target consumer towards owning her formidable inner strength in full display, subtly shining through her entrancing Latte lens.

REALISE THE MAGIC OF YOUR STORY

Let’s have a chat about your needs and ways to deliver your unique story from ideation to execution today.

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