ACUVUE OASYS 1-DAY KR

Market
Korea, Southeast Asia

Year
2024

The brief was to convince consumers that a demanding modern lifestyle requires a superior lens for modern eye needs.
Research was done extensively on the South Korean market to establish a convincing digital lifestyle that would be relatable to the rest of APAC.
Strategy, copy, and story were designed around a holistic modern digital lifestyle, and developed around the target consumer, who set their sights on going the extra mile with their lens.

Direct & Comforting

Benefits driven copy was designed to be simple and direct to capture the attention of a busy demographic that doesn’t have time to consume excessive information.

Digital Enhancements.

The story was crafted around a digital lifestyle where real world benefits deliver enhancements that would immediately take the lens wearer to new heights.

Adapted Across APAC.

The master video told the story in a way that it could be relevant and adapted across APAC with English copy and script.

REALISE THE MAGIC OF YOUR STORY

Let’s have a chat about your needs and ways to deliver your unique story from ideation to execution today.

ACUVUE OASYS 1-DAY KR

The brief was to convince consumers that a demanding modern lifestyle requires a superior lens for modern eye needs.

Research was done extensively on the South Korean market to establish a convincing digital lifestyle that would be relatable to the rest of APAC.

Strategy, copy, and story were designed around a holistic modern digital lifestyle, and developed around the target consumer, who set their sights on going the extra mile with their lens.

Direct & Comforting

Digital Enhancements.

Adapted Across APAC.

REALISE THE MAGIC OF YOUR STORY

LUX 30 Hours

Garnier Vit-C